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Category Archives: Marketing

The Theory of Your Firm

12/04/2016Leave a commentCommercialisation, Marketing, Organisation DevelopmentBy jason

Using Improved Market Validation

“50% of all small businesses fail in the first couple of years. It’s a damning statistic but it’s true,” reports Theo Paphitis, the serial businessman and former Dragons’ Den star, in The Guardian. He’s right – it is a terribly damning statistic (and he may be dressing it down as some believe 75-90% of startups…

12/04/2016Leave a commentCommercialisation, MarketingBy jason

“If you build it will they come” presentation by Rob Adams

If you build it will they come launch presentation from Rob Adams
12/04/2016Leave a commentCommercialisation, MarketingBy jason

Marketing Strategies – Days RWW Screen

12/04/2016Leave a commentCommercialisation, MarketingBy jason

Creating Usable Content

From a presentation at Ko Awatea on creating usable content for marketing and brand development.

12/04/2016Leave a commentCommunications, Marketing, Training and DevelopmentBy jason
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