Creating Personas

Beginning and ending with your customer in mind is no simple task. This week, Eeva Ilama shares her experience after attending Cooper’s Putting Personas to Work course. Cooper, co—founded by industry giant Alan Cooper and his wife Sue, is a leading user experience and service design consultancy based in San Francisco. The company helps businesses…

The nature of productivity

“In the early 90’s, Gabe, then a Microsoft employee, commissioned a survey to see what was actually installed on people’s PCs. To Newell’s surprise, the most installed software actually was not Windows. Windows was only in second place at the time. What was the first? First place actually belonged to to id Software’s Doom video…

Acting on Customer Discovery

Customer feedback simply cannot be outsourced, according to serial entrepreneur Steve Blank. Here he shares an anecdote demonstrating the importance of founders speaking directly to customers. Blank recalls how entrepreneur Alan Michaels was forced to listen to customer needs and altered his product accordingly. These changes turned single-digit sales into the thousands, and resulted in…

Strategy Levels

The three levels of strategy for a company are corporate, business and functional. Corporate strategy focuses on determining which businesses the company should be in. Business strategy develops competitive advantages within a businesses segment. Functional strategy operates at the level of marketing, operations and finance to ensure that each part of the company has strategies…