Beginning and ending with your customer in mind is no simple task. This week, Eeva Ilama shares her experience after attending Cooper’s Putting Personas to Work course.

Cooper, co—founded by industry giant Alan Cooper and his wife Sue, is a leading user experience and service design consultancy based in San Francisco. The company helps businesses uncover product, service and business opportunities and offers training in topics such as product and service design, brand strategy and leadership. When Eeva Ilama, a Senior Interaction Designer at Tango Me attended their workshop on personas, she came away with a clearer understanding and new strategies for developing her own personas. This article is Eeva’s first hand account.

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